Capturing the attention of modern consumers gets more difficult every day because they have become wise to the usual methods of internet marketers.
Today, consumers look for recommendations by people they view as trustworthy.
If you want the advantages that come with being a leader in your niche, you need to become one of these trustworthy sources. If you don't advance your blog into this position, you can be sure that your competitors will.
How do you evolve into being one of these trusted sources? Here are a few tips that will point you in the right direction to become a better influencer.
#1 Get input from your visitors about what they want or need
When you write posts about your niche, it is easy to think that you know what's important for your blog's visitors to read. But you could be way off base. Don't make assumptions. You might assume that they know more about the topic than they actually do. Or less.
Instead of blindly writing posts that you think are pertinent, find out what they know already so that you can write posts that address the issues they actually need instead of the topics you deem necessary.
How do you do this? If you have an email list, you can send out emails and ask. If not, then you could ask readers to leave comments that tell you their most pressing needs.
Even better, go to SurveyMonkey and set up a survey on your blog to find out.
#2 Once you know what they want, give it without expecting anything in return
The next step is to give far more than you expect to receive. Make sure that your content is high quality and solves problems for your readers. They will then recommend you to others, and little by little, you will become known for your expertise.
During this process, keep up the interaction with your readers through surveys and comments. If your visitors feel like part of your team, they won't visit only once in a while – they'll become your followers.
#3 Be generous
Don't be afraid to direct your followers to other blogs that have inspired you and that have relevant content for your readers. They will recognize your unselfish actions and think more highly of you.
At the same time, take advantage of opportunities to guest post on some of those other blogs. Getting known in your niche's blogging community will bring you more followers, and other bloggers will begin to cite information that you publish.
As you get better known, more and more people will think of you when they need information about your niche.
But remember that this process takes time. Be patient. You will not become the go-to person in your niche overnight. You will need to post regularly for several months.
Consistency and quality will pay off in the end. If you've been publishing valuable content and interacting with both your followers and other bloggers in your niche, you may just find that you've become a successful influencer.
Have you wanted to go into business for yourself for a long time? Have you hesitated because you didn't want all the expense of renting an office/store and stocking the shelves?
Well, our modern technological age has the answer for you. This is the time to start your own business because now you can do it online with minimal investment. Here's how.
1. Fill a Need
If you already have a product that you want to sell, make sure that there is actually a good market for it. Don't assume that the product will sell well just because you think it's indispensable.
Instead, look for a niche made up of people who are looking for a solution to a problem. It's even better if they're not finding many answers. You can do this research online by reading questions at online forums and by checking out current sites that try to solve the problem.
You can then find or develop a product that does a better job than those sites
2. Build a SimpleSite
Now that you have your niche and a product, you can build a FREE website by clicking the green button.
SEO or search engine optimization is crucial so that Google will recommend your site to online users looking for a solution to the problem you're solving. That means using high-converting keywords at appropriate places in your post.
The best way to gain a following of people in your niche is to give away valuable content for free.
Give valuable tips by making comments in forums.
Do guest posts for free.
Give tips in social media.
Be sure that you always include a link to your website in the information you are giving away. When your tips are published on competitor sites, your site will get a valuable link that search engines love.
6. Upsell to Maximize Profit
The first sale is the most difficult. Once someone has become a customer, you can offer other products that complement their first purchase.
On the 'thank you' page, offer related products or give a loyalty coupon they can use on their next visit.
Do It Now
Don't hesitate. Take advantage of the online trend by taking your business online now. Build a FREE online store at SimpleSite – click the green button to get started.
Do you have a couple of products or services that you've thought about selling online? You've probably begun shopping online and seen how convenient it is for both the customer and the seller.
So maybe you've thought about getting into the game with an online store of your own. But perhaps you've hesitated because setting up an online store seemed like too daunting a task. You may not even have a clue how to get started.
Never fear. SimpleSite has taken that intimidating job, turned it into a simple process, and made ecommerce possible for you, whether you want a small or large store. It is so easy you'll wonder why you didn't do it sooner.
Being easy to build is not the only advantage you'll have with a SimpleSite online store. One of your main goals is probably to make money. Isn't that right?
If you want your online store to be profitable, you will probably attempt to keep expenditures to a minimum without sacrificing quality. Then SimpleSite is your best friend.
You don't have to come up with any financial investment to build your online shop. That's right. SimpleSite gives you a FREE way to build a stunning online store. Just click the green button to get started.
Choose one of SimpleSite's stunning templates, and use the simple, click-to-edit tools to create a beautiful online store. Customize your store with your choice of colors, fonts, logo, photos, and more.
You can have your store's sales pages ready in 10 minutes without knowing any coding or website design. And shopping at your store will be a snap for your customers at whatever time they like to shop – 24 hours every day.
Click on your favourite design to get started!
Customize with Your Own Personal Domain Name
Your SimpleSite online store is free for five items. You don't need to give your credit card details, and you can keep the free online store forever.
But if you find that your store is successful and you decide it's time to take your store to the next level, you can then upgrade to your own personal domain name – still via SimpleSite – and sell unlimited products. No need to re-build in a new location.
Easy eCommerce Setup
Create beautiful product pages and collect payment through PayPal, which supports all major credit cards. It couldn't be easier.
You'll have access to an overview of your orders so you can judge the success of your store at a glance. Your shopping cart is secure so you can assure customers that their personal information will never be used for anything other than the order.
SimpleSite makes the whole selling process easy for you. And you are the one in control of what your sales pages look like. If you want to test a new color to see if it attracts more customers, no problem. Edit at will. Add products. Change fonts and colors. Change products. It's all possible.
Have you seen websites that have vivid video backgrounds rather than plain colored backgrounds or static pattern backgrounds? And have you then wondered how you could have that feature on your own SimpleSite?
That day has come. In just a few clicks, you can have a video background on your SimpleSite without the cost of buying an expensive video to use.
Video has become an important feature to make your site extra lively and engaging. As a result, SimpleSite now provides this professional feature.
And of course, since it's SimpleSite, this is a very easy feature to use.
Login to your SimpleSite.
Go to the design bar under 'More backgrounds'.
Look to the right and click on 'settings' and then 'edit design'.
When the new page opens, look in the center close to the top and click on 'colors' and then 'background' and 'videos'.
Choose a video and see how it livens up your site.
Click 'save and use this design' at the top.
Add music to further enhance the ambience on your site.
Go to 'settings' and then 'manage pages'.
Click 'music' to choose the type of music that matches your site's personality.
Click 'save and listen'.
SimpleSite will be adding more videos to choose from little by little. And you can change which video you use whenever you like with only a few clicks.
When you want your readers to perform a particular action, like making a purchase from your online store, it's important to make sure that they know what to do.
SimpleSite now gives you an easy method to do just that. The new poster section makes it simple for you to attract the reader's attention with an engaging image, descriptive text, and a call to action button.
Like videos, images are extremely important to make your site appealing. An image that speaks to your readers combined with your call-to-action button makes a winning combination.
Your call-to-action button can be even more effective if your image cleverly focuses attention on the button. For example, you might have a person in your image who looks toward the button, or your image could have an arrow pointing to the button.
Here's how to set it up.
Login to your SimpleSite.
Click the blue button 'edit this page' in the upper right.
When the new page opens, look for 'insert new section – click to add' and click the 'poster' icon second from left.
The poster section will appear below the row of icons.
Choose image and click 'save.'
Fill in headline and text – they will appear on top of your image.
Fear can save your life in some situations, but totally suffocate you in others. It can result in total paralysis.
Maybe you set up a blog and planned to fill it with posts about your hobby or your family life or your pets – or whatever. You planned to write those posts yourself, didn't you? What's stopping you? Is it fear?
Or maybe you haven't set your blog up yet. You've been thinking about it, but have been putting it off for fear that friends or family would laugh at your efforts.
If you want to start a blog, you can do it for free at SimpleSite. Just click the green button.
Maybe right now, you're saying to yourself that you're not afraid to write posts and put them online for all the world to see. But you just can't find enough time to devote to it.
Is that the real reason your blog doesn't have even one post yet?
Fear can disguise itself so that you don't actually have to admit that you're scared to write those posts. Let's take a look at some of those disguises.
You know what you want to write about, but you keep getting distracted by other tasks that might be only a '1' on a '1 to 10' scale of importance. And yet you just have to empty the dishwasher or clean out the junk drawer at that very moment.
Yes, letting minor distractions keep you from writing your blog post is simply procrastination that hides the fear that you won't be able to put your ideas down as perfectly as they seem in your head.
So your writing schedule tells you it's time to write, but your mind is like a blank wall. You type a few words – and then delete them. Then maybe a sentence or two. Delete.
Why is nothing any good? You can just say that you've got writer's block. Everyone will understand. Writer's block is hiding the fear that you aren't perfect – that your post won't be good enough for people to read.
Tip – You need to conquer that critical voice that says nothing you do is ever good enough. Easier said than done, right?
One way to deal with that inner voice that berates your writing is to decide that you'll only write a draft. You'll just get the words onto the page in whatever horrible form you can with the intention that you'll go back and edit them later.
Once you make that agreement with yourself, you'll be surprised how much easier it is to get the words out. And later, you might find they weren't as bad as you originally thought.
In Other Words …
Don't let fear win. Recognize fear as just another stumbling block that you can put in its place. And turn those words into a post.
Are you ready to set up a FREE blog at SimpleSite. Click the green button to get started.
SEO revolves around the topic of the post and the precise phrase that a reader puts into Google to look for information. This phrase is called a keyword or a keyword phrase. Put yourself into the mind of a reader to figure out what wording he would use to find the information in your post.
The keyword should not be too general. For example, if you have a site about dogs and you've just written a post about how to train a puppy to walk on a leash, your keyword should not be 'dogs' or 'puppies.' Those keywords are too general.
Instead, a good keyword phrase would be 'leash training for puppies.' Someone with a new puppy would likely search on these words if he's having trouble getting his puppy to walk nicely on a leash.
Start With an SEO-Friendly Title
Your title is probably the most important part of your post as far as Google is concerned, so that keyword phrase should go into your title, preferably a the beginning. You will want to jazz the title up a bit to make it catchy, but it should always include your main keyword phrase.
To continue with the example about leash training, you could use titles like –
Leash Training for Puppies Will Show Your New Puppy Who's Boss
Leash Training for Puppies Will Make Sure Your Puppy Doesn't Walk You
Keyword Phrases Throughout the Post
Use your keyword phrase in both the first and last paragraphs of your post. If those paragraphs don't lend themselves to having your keyword phrase used, then re-write the paragraphs so that your keyword appears in those two places.
Maintain use of your keyword phrase throughout your post, but make sure that you do it in a natural way. Don't go overboard. In other words, only use your keyword phrase in sentences that would naturally contain that phrase. Don't make your sentences awkward to read.
It's always a good idea to break up your text into sections with subheadings. And one or two of those subheadings should contain your keyword.
Google cannot 'read' images. That's why having the 'image description' box filled in with your keyword phrase is a good SEO practice. You'll see the 'image description' box when you insert images into your blog.
Yes, SEO changes periodically, but the basics are constant. If you follow these practices, you'll have a much better chance that your posts will be found and read.